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The Uses of the Term "Fair Trade"

Swahili Modern Blog and News

The FTF published an excellent article about the term "fair trade." Please check it out at:

Fair Trade

In the past few months, the term "fair trade" has been grossly misused by politicians for their own gains. The misuse of this term, which fair trade organizations have been long dedicated to defining, is deeply concerning to the global handmade community.

What is fair trade? According to the FTF, "fair trade is an approach to business and to development based on dialogue, transparency, and respect that seeks to create greater equity in the international trading system." Fair trade supports farmers and craftspeople in developing countries who are socially and economically marginalized. These producers often face steep hurdles in finding markets and customers for their goods." 

Swahili Modern is proud to be a fair trade company and part of the Fair Trade Federation. We support the FTF's message of strength and unity during this time of marginalization and political upset.


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